Visitors won’t come just because you’ve spent time building a beautiful and informative website to showcase your products and services to customers. You need to attract them using every tool at your disposal – from social media to search to your printed marketing collateral.
Draw traffic to your site with these 10 pro tips:
1. Create compelling content
Ensure the content on your website is well-crafted, informative and reflects your and your business’s personality. Whether it’s an original e-commerce infographic, an entertaining how-to video, or your critique of the newest restaurant offering lockdown delivery services, share content that people can’t find anywhere else on the Web — information they’ll want to link to on their own websites and social media profiles.
2. Optimise that content with search-worthy keywords
Once you have some amazing content up there, be sure that it’s all optimised to be found by search engines. Do some research into the keywords people enter in search engines such as Google and Bing to figure out what words are popular.
Google AdWords Keyword Planner is an awesome tool to use. Without going overboard — or “stuffing” — your content with keywords, incorporate them into your content in a manner that reads naturally. Generally speaking, a page should target five to 10 keywords; the rule of thumb is one keyword per 100 words of content.
Some GoDaddy Website Builder plans come with built-in SEO tools to help your website show up in search engines like Google. Look out for the SEO Wizard, a step-by-step guide that provides suggestions on how to optimise each page of your website by adding relevant keywords and descriptions.
3. Start a blog
Where should you put all the great, new content that doesn’t quite fit on your website’s core pages? A blog! Blogs exert a powerful reach to both existing customers and potential new ones. They enable you to showcase your personality, give insights into your products and services, and establish yourself as an expert in your field. Not to mention that all this fresh content appeals to search engines.
4. Build links
Nothing says, “This site has something to offer,” like a link from another trusted website. Encourage partners in your space to share links. Offer up guest blog posts, videos or other unique content to encourage sharing and linking back.
5. Get listed with search engines
If your website is brand new, search engines might not have found it yet. (They can’t be everywhere, right?) You can take the time to list your business info on search engines one at a time, or use a handy tool like GoDaddy Search Engine Optimization to manage your business info Web-wide.
6. Connect on social media
If you’re not active on social media sites like Twitter, Facebook and Pinterest (just to name a few), you might be missing out on some serious opportunities. Before you jump right in, though, create a social media plan and research what’s worked (and what hasn’t) for others.
GoDaddy Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube on your website, your visitors can be everywhere you are on the web.
7. Use email marketing
Some customers won’t return to your site unless you go directly to them – to their email boxes, that is. Keep customers coming back by maintaining regular contact with them through email campaigns and newsletters. Check out a few best practices for email distro lists.
8. Get offline and local
In today’s digital world, we often forget about traditional marketing tools. Joining a local business organisation, distributing print materials and advertisements, and participating in networking groups can lead to increased online activity.
9. Spend some time on local search
One of your most powerful marketing tools is your Google My Business (GMB) profile. GMB results are featured, rich search results that highlight local businesses that have Google My Business pages. Claim your profile and then fill in the basic details and ensure they’re all accurate, including your written business description; your name, address, and phone number (NAP); operating hours; and logo.
You can make your profile more exciting by adding high-quality images and short videos. Remember to ask as many customers as possible to review your business – the more reviews and ratings you can collect, the bigger your business will seem. Be sure to respond to your reviews to further enhance your online image.
10. Track and analyse your traffic
You don’t know where to go if you don’t know where you’ve been. Set up analytics on your website to find out where your viewers are coming from, what pages they leave your site from, and where they linger. This will give you clues about what content attracts your audience and where to continue to find them.
You can also check out the GoDaddy InSight dashboard, which is designed to help you improve your online presence by providing you with performance metrics and advice on how to improve them.
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