GoDaddy, the company that empowers everyday entrepreneurs, recently launched Websites + Marketing to the South African market, pairing an easy-to-use website builder with a suite of marketing tools designed to help small businesses with little to no marketing know-how reach new customers and fuel business growth.
GoDaddy Websites + Marketing features GoDaddy InSight™, a smart technology that delivers tailored guidance, helping entrepreneurs answer the question “what should I do next” to achieve their goals. GoDaddy Insight delivers recommendations powered by anonymized data from millions of websites, and gives small businesses an action plan powered by data science, to find new customers and engage more deeply with existing ones with minimal effort. Websites + Marketing is the only product in the industry that provides tailored ongoing guidance based on personalized goals and compares a business’ performance to other businesses in their industry.
“Many South African entrepreneurs tell us that looking good online is important to them. However, they are not always sure how to build a digital presence without a big investment of time and money, or how to get the most from their website once it’s up-and-running,” says Stefano Maruzzi, GoDaddy Vice President in the EMEA region. “By integrating a website builder with marketing tools, our solution not only enables entrepreneurs and small business owners to build a great-looking website, but also to dynamically distribute their website content where it matters. GoDaddy Websites + Marketing takes the guesswork and heavy lifting out of building and managing a digital presence, so that our customers can focus on running their business.”
Building elegant and powerful websites, without the fuss
Website creation is fast, simple, and personalised, whether on a desktop or mobile device. Site Makeover, a new visualisation tool in Websites + Marketing, makes it easy to see a website in more than 20 different styles, all in a single glance. Unlike other website builders, switching the design doesn’t require starting from scratch; entrepreneurs can change the look of their entire site while keeping content intact.
Consistency is key to creating a polished, professional site, so it’s easy to change colours and fonts across the website with the click of a button. Entrepreneurs can keep their website protected and boost their search engine ranking by installing SSL Certificates. They can also be sure their website runs smoothly and that their pages load quickly with reliable hosting.
Showing up wherever customers are
Getting a business to show up to their customers is critical to success. Websites + Marketing includes integrations with some of the world’s largest platforms to make it easy for small businesses to connect with customers. It syncs with Facebook, Instagram and Google My Business, enabling entrepreneurs to respond to customer reviews from within Websites + Marketing. This makes it easy to keep popular social media platforms updated with current information.
Images on a company’s Facebook Business Page are readily available to use on their own website, as well as integrated partner platforms. Intuitive SEO and email marketing tools ensure small businesses are visible everywhere, and connected with customers, from Google search results to customers’ inboxes, without a huge time investment.