You’re ready to take your marketing to the next level and want to generate your first professional email newsletter. It may sound like a daunting task, particularly if you’re worried about making every detail perfect or wonder if it will truly add value for your customers and your business.
Don’t despair GoDaddy Email Marketing makes it simple to create a newsletter for your business … fast.
Newsletters are a great medium for all sorts of businesses where other types of communication wouldn’t work. It’s also the perfect way to maintain a positive relationship with your customers. Email marketing, done right, is an amazing way to create and maintain relationships with your clients and prospects.
But how do you create an engaging, interesting newsletter when you’re already too busy to remember to eat breakfast? And how do you do it without blowing your whole business budget for the year? GoDaddy Email Marketing, that’s how.
“Your email newsletter will get even better results if you have an attractive and informative website for your customers to visit. You can build a better website in under an hour with GoDaddy Website Builder, and GoDaddy Email Marketing is available with select Website Builder plans.”
Building your first professional email newsletter campaign
Getting a newsletter up and running is simple and quick with GoDaddy Email Marketing. The GoDaddy email creator uses themes and templates, as well as simple text and photo modules, to help you create full-colour emails. All of your emails will look great, no matter whether viewed on a PC or a mobile device.
You can have a stunning newsletter created and sent in less than 30 minutes. Let’s check out the process and set our timers. Imagine you’re creating an event invite for a special event at your restaurant.
Ready? Start the clock!
First, dive into your GoDaddy Email Marketing account and click Compose Campaign. Since you’re creating a newsletter to invite your subscribers to a special event, you should choose the Event invitation template.
The composing window will automatically choose a colour palette for you. Let’s say the one that it chose this time is too dark for your liking. It’s easy to change that using the Styles tab to the right. If you have colours specific to your brand, you can even create your own colour scheme from the Styles tab.
“Email marketing is built into GoDaddy’s Websites + Marketing — which makes it a snap to create newsletters that perfectly reflect the look and feel of your brand.”
Let’s title our email: “Join us for an Easter Sunday brunch!”. Along with that, you can upload some unique images to make this newsletter pop and let customers know what they can expect. It takes only minutes to drag and drop the images that you need from your desktop to the Images tab.
Since you’re advertising a set menu for Easter, you can add banner images of one of the dishes you’ll have available to really grab the readers’ attention. Now that you’ve added images, you can start putting the content in place.
Your customers will want to know when the event is running, what they can expect, and the price for the special menu. A few simple lines of information to spell it all out, and some pics to help tell the story, and we’re good to go. Finally, do a quick preview of your newsletter to make sure everything looks like it should.
If everything looks good, you can click Continue on your campaign editor to schedule when you’d like the email to be sent and to which subscribers. And there you go! You have a stunning event newsletter and it took less than 30 minutes from start to send. So simple.
“Create your email list via CSV files or just by pasting addresses in. GoDaddy handles the rest. You can also add a signup form to your website to gather email addresses from visitors. Anyone who signs up will automatically receive your next email.”
Versatile marketing at its best
Our newsletter creation process showed an event invite as an example, but you can use email marketing to send traditional newsletters, coupons, updates for your customers, offer holiday greetings, give birthday greetings, share specials and promotions and so much more.
Using GoDaddy Email Marketing, you can begin creating meaningful relationships with your customers in no time at all. What are you waiting for? Get GoDaddy Email Marketing and get going!
Image by: https://www.freepik.com/free-photo/woman-using-laptop_3952294.htm#page=1&query=typing%20mail&position=7