Valentine’s Day is a big deal for retailers. The Mastercard Love Index – created by analysing credit, debit and prepaid transactions on 11 to 14 February each year – shows Valentine’s Day spending in South Africa grew by 66% between 2016 and 2019.
If you have a retail business, be it a restaurant, a book store, or a florist, you can’t afford to overlook Valentine’s Day. It’s not too late to send a lovely email newsletter to your customers and subscribers on, or before, February 14. If you’re not entirely sure what to say, read on!
1. Valentine’s Day is not just for lovers
So, you think no one’s interested in your Valentine’s Day email marketing because they’re all busy being lovey-dovey with their significant others? Well, don’t forget the singles! Valentine’s Day is also a day where single folks treat themselves, celebrate with friends or do some retail therapy. Not only will you be making sales to singles, you’ll be building loyalty by being inclusive!
Pro tip: Tailor a newsletter to those single people and you’ll be showing you care! GoDaddy Email Marketing is a great way to create simple yet beautiful newsletters in no time at all. Try it today.
2. Survey your readers
You’re in a relationship with your customers and it’s the right time of the year to acknowledge it. A Valentine’s Day email marketing special or simply a message to show your appreciation for your readers and customers will be a nice gesture. It’s the email equivalent of red roses and a bubble bath.
Pro tip: Strong relationships are built on listening so think of a survey or simply ask your readers what’s on their mind. The more you know about your readers, the more they’ll love you!
3. Keep an inspiration file
Ever marvel at those romantic gestures that seem to make knees weak and tough men misty eyed? Well, they may look spontaneous, but it takes a lot of planning to pull off. That means if you want to surprise your readers with something special, you’ll need to think ahead, take note of what others are doing and look for some inspiration.
So, while this might not help you for February 14ththis year, start paying attention to the Valentine’s Day email marketing magic around you now and you’ll be able to appear super-romantic next year.
Pro tip: If you got an email this time last year or over the year-end holidays that really stood out to you, save it, Pin it, or Evernote it – whatever your system is – in an inspiration file that you can draw from to get you pumped to create your own genius offer this time around.
Valentine’s Day email marketing to spread the love
I want to take this moment to say, from myself and the entire GoDaddy team…
We love you!
This article has been adapted from an original piece by Dean Levitt.