As the owner of a hair salon or beauty parlour, you have your hands full taking care of clients, running the admin side of things, and keeping your team happy and productive.
To keep growing your business, you also need to make time to market yourself and get your name out there. This is all about showing customers why they should give your services a chance. This is especially true when many of us are cautious about who we trust to do our hair, nails and spa treatments.
Here are some easy, affordable and flexible ways to grow your salon business:
- Go mobile
- Run flash sales on social media
- Start a loyalty or rewards programme
- Set up an online booking service
- Optimise for local search
- Start an e-mail marketing database
- Partner with influencers
Let’s take a closer look at each of these tips:
1. Go mobile
If you want to reach new markets, why not take your skills and services on the road? You can make house calls for people who are too busy or ill to leave their home to visit the local salon. Even my own hairdresser back home visits a nursing home once a week to help some lovely ladies to keep looking good! Or you can offer pamper parties as a service for birthdays, bachelorette parties and other special occasions. This is a great way to bond with clients and meet some new prospects.
2. Run flash sales on social media
If things are looking a little quiet or you simply want to drum up some new clients, you can hold a flash sale on Twitter or Facebook. You could try a message like: “There’s a 10% discount with our newest stylist for the first 20 replies to this post. Use the hashtag #SimonesHairDesign”. It’s a great way to attract attention. Photos of those new styles may also help inspire some customers to freshen up their look.
3. Start a loyalty or rewards programme
Don’t forget about your existing clients while you’re trying to bring in new business. Getting them to spend more on each visit or to come in to see you more often are among the best ways to grow your revenue. You can set up a simple rewards programme by stamping a client’s loyalty card each time they purchase a treatment or service. On the 11th visit, you can give them a free blow-dry or a 20% discount.
4. Set up an online booking service
If someone searches for a beauty salon and comes across your website, why not make it easy for them to take the next step and book their manicure or facial online? The added convenience of making an appointment through your website rather than calling will impress busy customers who simply want to get things done as quickly and easily as possible. If you’re a GoDaddy customer, look at our tutorial to find out more.
5. Optimise for local search
When someone is looking for a local beauty or hair salon, they will usually start with a search from their smartphone or computer. You should invest some time in optimising your website to rank higher on the search engine results page when someone, for instance, searches for ‘hairdressers in Sandton’ or ‘manicures in Soweto’.
- Ensure your full company name, address and phone number are displayed on the footer or the sidebar of your website.
- Ensure the name, address and phone data matches your Google Maps listing information, down to the way the street address is spelled and how it’s shown.
- Get local citations through directory services such as Brabys, EasyInfo or Yellow Pages.
6. Start an e-mail marketing database
If you are not gathering e-mail addresses and other info from your clients, you’re missing out on some golden marketing opportunities. E-mail is a great way to tell clients about new products and treatments you are offering, to send birthday greetings and coupons to your regulars, and just to keep in touch with loyal clients. Check out GoDaddy’s Email Marketing to learn just how easy and affordable it is to get a mailing list going and send out professional-looking mailers to your database.
7. Partner with influencers
Bragging on social media is well and good, but praise for your business is even more convincing when it comes from someone else. Why not identify people in your neighbourhood who are active and popular on social media, and ask them to partner with you? For example, in exchange for a cut and a blow dry, they can show off their new hairstyle in an Instagram selfie using your hashtag.
As these simple tips show, there are many cost-effective ways to market your salon or hair styling business, reach new clients and enhance relationships with existing clients. The important thing is to be consistent and focused in your marketing investments. You’ll be well rewarded for your efforts.