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CSR Organization Name For Sole Trader

I want to purchase an SSL (DV) certificate for my website, hosted with Apache on an Amazon EC2 server. I am a UK sole trader (i.e. the company is unregistered, I am "trading as").

 

When using openssl to generate the CSR and asked for "Organization Name (eg, company)", should I enter my personal name (e.g. John Smith), or the name I am trading under and by which customers will know my website (e.g. Widgets'R'Us)?

 

Thanks. 🙂