How-To

Marketing Basics with GoDaddy

Introduction

Marketing Basics with GoDaddy: Course Overview

Lesson 1 (of 21)

What Should You Include in a Marketing Plan?

Lesson 2 (of 21)

Creating a Customer Persona

Lesson 3 (of 21)

Establishing Your Marketing Goals

Lesson 4 (of 21)

Understanding Online Marketing Media Types

Lesson 5 (of 21)

Selecting Your Marketing Tools

Lesson 6 (of 21)

Improving Local SEO with Business Listings

Lesson 7 (of 21)

Using Best Practices for Business Listings

Lesson 8 (of 21)

Setting Up Your Google My Business Listing

Lesson 9 (of 21)

Setting Up Your Yelp Listing

Lesson 10 (of 21)

Using GoDaddy Business Listings

Lesson 11 (of 21)

Building Your Email Subscriber List

Lesson 12 (of 21)

Creating Engaging Email Marketing Content

Lesson 13 (of 21)

Using Design Principles in Email Marketing

Lesson 14 (of 21)

Optimizing Deliverability of Email Marketing

Lesson 15 (of 21)

Tracking Email Marketing Metrics

Lesson 16 (of 21)

Using Email Marketing in Website Builder

Lesson 17 (of 21)

How Small Business Can Use Social Media

Lesson 18 (of 21)

Choosing Your Social Media Platforms

Lesson 19 (of 21)

Creating Content for Social Media

Lesson 20 (of 21)

Linking Your Website and Facebook Page

Lesson 21 (of 21)

Using GoDaddy Social

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Creating Engaging Email Marketing Content

In this lesson, we’ll share:

Why sharing customer-centric content is crucial
Four tips for creating great email marketing content

About the guides

London

Hi, I'm London. Being a GoDaddy Guide gives me the opportunity to talk to a variety of entrepreneurs, all with different needs. Helping them understand how to use our tools to accomplish their individual goals – that’s what it’s all about!

Emily

Hi, I'm Emily. As a GoDaddy Guide, I love being able to give our customers a mix of help, advice, and cheerleading. It's a huge step, starting your own business, and I want our customers to know that we have their back, whatever they need!

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