The old adage “it costs less to keep a current customer than to win a new one” is truer than ever before. Thanks to social media, satisfied customers can now amplify a company’s own promotional efforts, recruiting friends and followers through their positive tweets and posts.
Which makes this a splendid time to get a .fans domain. These instantly recognizable web addresses tell your best customers “this way to the good stuff.”
Use your .fans domain as a signpost that points loyal customers to a special section on your website or to a microsite. Because they’re separate from your main site, microsites can be more fun and interactive, featuring behind-the-scenes content, video and multimedia.
Register your trademarked name before someone else does. If you own a trademark – your name, your team’s name, the title of your book or album – register it now even if you don’t plan to use it soon. This will keep others from using it for their own gain.
It’s also perfect for selling, uh, fans. Manufacture, sell or repair fans? Whether your specialty is centrifugal, backward inclined or axial fans, you’ll find a cool, efficient web address in .fans. Just add your city or neighborhood to attract local buyers.